Why do salons using Phorest software still lose bookings?

Even though Phorest software is a powerful salon management system, many salons still lose bookings especially after-hours. The issue isn’t Phorest itself, but what happens when your front desk is closed.

Phorest booking software manages appointments, client records, and reminders efficiently during working hours. However, clients don’t limit their calls to your opening times. They often call late at night, early mornings, weekends, or holidays, when no one is available to answer the phone.

When these calls go unanswered, potential clients don’t wait. They move on to another salon, even if your Phorest calendar shows availability.

While online booking helps, many clients still prefer calling for:

• Booking complex services
• Asking service or pricing questions
• Checking stylist availability
• Rescheduling or cancelling appointments

If these calls aren’t handled, bookings are lost.

This is where BookingBee’s AI receptionist becomes essential for modern salons.

BookingBee’s AI receptionist answers calls 24/7 and handles appointment bookings, rescheduling, cancellations, and enquiry calls after hours without adding extra staff or increasing payroll.

When salons choose to integrate Phorest with Voice AI, every call handled by AI is connected directly to their existing Phorest software. Appointments are updated in real time, ensuring your Phorest booking system always stays accurate and in sync.

By keeping your salon available beyond business hours, you capture more bookings and stop losing revenue when the front desk is closed.