The Davey Dublin Story: After-Hours Calls Became 8x ROI

Davey Dublin, a city-centre salon in Dublin, Ireland, runs with a team of six stylists. As call volumes grew, they needed a simple way to handle after-hours inquiries without adding pressure to staff.

$610
Additional Revenue
8x
ROI in 1 month
8
New Bookings
Davey Dublin salon
Location

Dublin, Ireland

Team Size

6

Challenge

Davey Dublin, a busy salon in Ireland using Phorest software, had been looking for a reliable virtual receptionist for several months. Like many growing salons, their phone was constantly ringing, especially during peak hours.

The team faced daily challenges such as:

  • Missed calls when staff were busy with clients

  • After-hours calls that turned into lost bookings

  • Front desk staff juggling phones and in-salon tasks

  • Inconsistent call handling during rush hours

  • Lost revenue from customers who couldn’t get through

They needed a simple solution to answer every call, something they could quickly decide on and put into action.

 
Davey Dublin Story

Solution

Davey Dublin chose BookingBee.ai for its fast deployment, real-time voice booking, and seamless Phorest integration with Voice AI. During the demo itself, the salon owner was impressed by how naturally the AI handled conversations, which gave them the confidence to move forward.

They initially started using BookingBee.ai specifically to handle after-hours calls, so no booking requests would be missed outside business hours.

The system was fully live in just one week, with the BookingBee team responding to questions and support requests within minutes.

Initially, customer adoption was slow. But within a few days, callers became comfortable interacting with the AI. The salon began seeing more automated bookings, reduced front desk pressure, and measurable revenue impact.

The AI was also customized with a natural British accent, making conversations feel familiar and comfortable for local callers, something customers quickly appreciated.

 
Davey Dublin with Voice AI

Davey Dublin's Key Takeaway

By using BookingBee.ai to handle busy and after-hours calls, Davey Dublin achieved the following results:

  • $610 in new revenue captured from 8 bookings

  • $144 in revenue saved by preventing no-shows through rescheduling

  • 8x return on investment in just 1month

  • 24% conversion rate on incoming calls

  • 26 calls handled by AI over 41 calls received

Results & Key Takeaways

$610

New Revenue Generated

8x

Return on Investment

26

Calls Handled by AI
Revenue Growth Trajectory
Steady increase in bookings and customer satisfaction since implementation

The Bottom Line

Davey Dublin started with a simple goal, handle missed after-hours calls. Within 30 days of using BookingBee.ai, they captured new bookings, reduced front desk pressure, and prevented lost revenue. With quick setup and seamless Phorest integration, the salon achieved a 8x ROI, turning after-hours calls into real business growth.

quote BookingBee lets our clients book appointments anytime, even after hours, with every booking going straight into our calendar. Last month alone, 300+ after-hours calls created $6,000 in value. The team is fast, reliable, and highly responsive. BookingBee has been a game-changer for our salon’s operations and customer experience. quote

Mani Suri

Salon Sora, Boca Raton

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