Salon D Achieved 10x ROI with BookingBee’s AI Receptionist

Based in Texas, Salon D is one of the largest salons in its market, handling a high volume of customer calls every single day. With strong brand recognition and a loyal client base, phone calls remained a critical booking channel, especially for new and repeat clients.

$5,000
Additional Revenue
10x
ROI in 1 month
460+
Calls Handled (After Hours)
Salon D Salon
Salon D logo
Location

Dallas, Texas USA

Team Size

33

Challenge

As one of the largest salons in the region, Salon D receives a significant number of calls every day. During peak hours and beyond closing time, handling this volume consistently became increasingly difficult.

Even after the salon closed, clients continued calling to book, reschedule, or check availability. With no staff available after hours, many high-intent calls were simply missed.

Salon D uses Mindbody software for online scheduling, yet many clients still preferred calling, especially after hours. This was common for same-day, next-day, or urgent appointment requests where speaking felt faster and more reassuring.

Ardem Keshishian, owner of Salon D realized that missed after-hours calls directly translated into lost revenue. To scale without adding staff, Salon D needed a smart, reliable solution that could answer calls and book appointments automatically anytime the salon was closed.

 
After-hours Problem

Solution

To address the growing volume of after-hours calls, Salon D chose BookingBee.ai as its AI receptionist for after-hours.

BookingBee.ai was configured specifically for Salon D’s operations and connected directly to Mindbody software, allowing the AI to step in automatically once the front desk closed for the day. This ensured that late-night and early-morning callers could still book appointments without waiting for business hours.

With BookingBee.ai in place, the salon’s AI receptionist now:

  • Answers every incoming call after hours with no delay

  • Converts high-intent callers into confirmed bookings

  • Handles reschedules and cancellations without staff involvement

The implementation was completed without disrupting Salon D’s daily operations, and the salon began capturing new bookings from calls that previously went unanswered, turning after-hours demand into measurable revenue.

 
Salon Appointments Booked

Salon D's Key Takeaway

With BookingBee.ai handling after-hours calls, Salon D achieved the following outcomes:

  • $4,915 in new revenue captured from after-hours calls that would have gone

  • $420 in revenue saved by preventing no-shows through rescheduling and cancellations

  • 16% conversion rate on incoming calls

  • 458 calls handled after hours without staff intervention

  • 13.8x return on investment in just 1 month

  • 71 actions performed over 458 calls received from after-hours

Results & Key Takeaways

$4915

New Revenue Generated

13.8x

Return on Investment

458

After-Hours Calls Handled
Revenue Growth Trajectory
Steady increase in bookings and customer satisfaction since implementation

The Bottom Line

For a high-volume salon like Salon D, after-hours calls were not a minor issue, they were a major revenue leak. By implementing BookingBee.ai, Salon D turned missed calls into a reliable booking channel, generating $5,000+ in new monthly revenue without adding staff or extending working hours. With a 13.8x ROI in just one month, BookingBee.ai proved that AI reception isn’t just operational support, it’s a direct revenue driver.

quote BookingBee lets our clients book appointments anytime, even after hours, with every booking going straight into our calendar. Last month alone, 300+ after-hours calls created $6,000 in value. The team is fast, reliable, and highly responsive. BookingBee has been a game-changer for our salon’s operations and customer experience. quote

Mani Suri

Salon Sora, Boca Raton

Salon D captured after-hours demand with AI

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